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News Arriba Offers Consulting 07/08 Arriba Introduces Money Services Platform 01/08 AML and Regulatory Expert Joins Advisory Board 09/07 Arriba Forms Advisory Board 07/07 Arriba Attends AMME Annual Convention 07/07 Arriba At Fiesta de Patrias 09/06 Arriba Teams Up With AMME 07/06 Arriba Card, Inc. Formed To Help Hispanic Consumers 04/06
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Arriba Takes Part in Fiesta de Patrias Parade
September 10, 2006 - Arriba Card, Inc. entered a float in the annual Los Angeles Fiesta de Patrias parade, announcing the coming of Arriba to the Hispanic market. The float was a moving billboard, accompanied by cheerful and waving Arriba girls wearing festive outfits and Arriba sashes. The float was well received by the crowd, with chants of "Arriba, Arriba" following the float. The parade was broadcast nationally on Univision, and included floats from many local and national Hispanic organizations. "By entering the parade, Arriba has begun its pre-marketing campaign," announced Carlos Villanueva, who prepared the pre-marketing campaign. "I have spent quite a bit of time with local community leaders, and they have embraced the Arriba concept of providing better services combined with education to help the Hispanic community. We are very excited to introduce our concept to this community." |
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